One of the best ways to improve your business is to see customer feedback and then take action on their recommendations or suggestions. Engage with your customers to develop a trusting relationship will help move them through your product funnel and also assist you to provide the products and services you know they are asking for.
Here are 4 very simple ways you can communicate with clients and/or customers to seek their input and feedback…
Using a program like SurveyMonkey.com or a like software that might be available with your invoicing or shopping cart software, you could consider sending a survey each time a transaction is completed… or at least within a few days after purchase to find out first-hand how your customers felt about doing business with you.
Poll your target market or email list occasionally to get a feel about customer satisfaction, new product ideas and more. Keep your polls short and focused for best results. Your business Facebook Page has an easy to use poll option which is simple to create and can give great visibility to your poll.
How about generating excitement with a contest to get your customers involved as well as some free marketing? Happy customers love the chance to win more of your product or service . Ask your customers to tell the world why they love your products and services, then share with their friends and family on social media. Pay attention to what they love and bring more of that to your business.
Ask directly for testimonials
Every time your customer buys a product, within a short period of time ask them for a testimonial about the product and/or your customer service abilities. This can help you in many ways, such as identifying ways in which you can improve customer service as well as what new product development you should focus on.
Use you most popular and active social media platforms to ask the sorts of questions your customers will happily give answers to. If they know that their input will help you relate to them better and therefore offer them better products and services, they’ll usually be very willing to help.
If you have a blog on your website blog posts can be used as a way to communicate with your web audience and customers. Comments or questions left on blog posts are great ways of collecting feedback and open the door for constructive communication with your tribe.
Using these methods to get feedback from customers will help you gather the information you need to improve your products, your customer service and even plan the future strategic direction for your business. Remembering too that these efforts will all contribute to the know-like-trust factor that people rely upon when dealing with small businesses. Happy feedback gathering!!