Are you struggling to bring in new customers and sell new products ? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: and that’s to write a book.
While it may seem drastic, this one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. As a published author (read that as expert in your industry!) you’ll experience a whole new world of opportunities… simply by having your name on the cover of a book.
A book will give you instant authority
Imagine you’re at a meetup or local networking group and you meet two solopreneurs who both specialize in business branding—something you know you need help with.
One says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.
The other has a similar history and story, BUT with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.
Which new contact do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.
It demonstrates your expertise
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your knowledge and expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.
Not only that, but your readers are a captive audience. They’re listening… in that moment… only to you. That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.
It can provide incredible market reach
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.
Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that really can’t be beaten.
So much more impressive than a business card
If you’ve ever been to a business event, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, or maybe a business card wallet if you’re super organised, and six months later you throw them out, without ever having made contact the people who gave them to you. Familiar story?
But if one of those people handed you a book instead, what would have happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it. Priceless!
Watch the PR opportunities roll in
Turn on your television to any chat or current affairs program, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that many of the guest speakers and interviewees have written a book.
The fact is, these media outlets depend on interesting, insightful guests to keep their audiences engaged, and there’s no better applicant than an author. Especially an author with a recently published book. Writing a book can open up many opportunities for media appearances that may never have arisen otherwise.
At the end of the day you don’t have to write a book to be a successful solopreneur, but there’s no denying the fact that a published author will find growing a business easier than someone who’s holding onto great material for a book but keeps putting it off until later. So where to now? Check out the Solopreneur Success resources and think about where a book could fit into your growth strategy!