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Author: Alex Williams

Solopreneur Marketing Strategies for Upcoming Holidays

In the lead up to Christmas is Black Friday and Cyber Monday and we’ve all seen those videos of Black Friday shopping sprees where customers go on a rampage, quite literally, to buy discounted products, right? Some even resort to violence in order to get the item they wanted. It’s not just chaos, it’s an absolute nightmare. Imagine having to stand there in the middle of all that chaos to promote your products. Not gonna happen. This is exactly why every single company does their marketing campaign in advance, so they can focus all their attention on the day-to-day...

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How to Start up a Startup

Thanks to modern technological advances, it’s becoming easier to start a business than ever before and to move from just having an idea to actually having paying customers. However, it doesn’t come without challenges and obstacles and it can’t be accomplished without hard work, good management and determination. It’s an overwhelming task that requires many aspects to be considered and very often with limited funds too, so many ideas never get realised. Here are some pointers on how to get started and what to have in mind. Good business plan It all starts with good preparation, and coming up...

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5 Things You Should Do Right Now to Build Your Business Reputation

Running a business is far more difficult than people realise. It’s not just about having a great idea and turning it into profit. It’s about creating something that people will love. After all, whether you believe it or not, you’re not building a business for yourself per say, but for your customers. If your customers don’t like you or accept you, then you can have no hope of succeeding. That’s why it’s important to develop a business that will be unique, as well as offer something useful to your customers and build a reputation that will ensure your success....

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