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Author: Solopreneur Success

Invest in you. You’re worth it!

If you’re committed to building a solopreneur lifestyle and you aren’t investing in personal development, you may be limiting your true potential. Undertaking personal development affects your entire life, not just your business life or your personal life, but both and it’s pretty mindblowing how many people don’t invest time and money into themselves. You might even recognise that these people are those who wonder why they aren’t getting anywhere with their business and lifestyle goals. Sound like anyone you know? As a solopreneur, often your personal and business life entwines and your goals for the future will encompass aspects...

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Some bullet proof ideas for marketing on social media.

Everyone’s on social media right? Well, it’s safe to assume so. That means of course that your “ideal client’ is there too and so social media platforms offer you a very useful way of reaching them and engaging with them. If you know your market intimately, you’ll realise there are a couple of social media platforms your tribe are more likely to use over others and so it’s not necessary (or sustainable!) to be madly active in all of them. We’ve always advocated selecting one or two social media platforms to really sink your teeth into. Then, if it’s...

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Tips on emailing the list you’ve just built

In the last blog post, we explored how solopreneurs new to list building could begin to grow their database of subscribers. Of course, this is just the beginning of your email marketing journey because what you then send out to those captured email addresses will determine how your relationship with them develops. Some people will opt-in to a mailing list and then immediately unsubscribe once they’ve downloaded the freebie… their loss, but other times subscribers can elect to opt-out if they suffer from inbox overload or they’re not feeling your messages are purposeful and directed towards them, specifically. Here are...

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List-building for beginners made easy

Of course you’ve heard the saying, “the money’s in the list” and to a huge extent, it really is true. Unlike fans or followers on social media, opportunities to communicate with your list are not bound by fickle corporations and their engagement policies…. and yes maybe that is a little dig at FaceBook and their ever changing algorithims! Aside from that, having a means to contact customers and also those who indicate they’d like to hear from you makes good sense. The Direct Marketing Association of America understands just how powerful email marketing is and their research shows that a...

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7 steps to finding your perfect customer!

Finding your perfect customer will make your business efforts much more fruitful and once you’ve identified who they are; where to find them, and how to connect with them, you’ll be able to create more targetted products and tempting offers. It’ll also help with your marketing materials too as you can design campaigns to grab their attention. Like peaches and cream… and a coach and a team… there’s a perfect-match-customer waiting out there who is ideally suited to doing business with you and here’s 7 tips for finding them. 1. Know your products or service offerings. You need to know and...

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