It’s long been said that keeping a customer…and having them return… is far more efficient than the spend needed to attract new business. It makes total sense and that’s why nurturing your clients and building relationships should be one of your core activities.
Aiming to build long-lasting, meaningful relationships can turn clients into fans, and fans into clients. You can actually set out to create and develop these relationships by using marketing techniques and business practices that appeal to emotion. Here are a few practical ways you can do that….
Show Them That You Know Them
The more research you do into the needs and desires of your target audience, the more your audience will be able to see that you’re interested in them and in making their lives better. When you show interest in them, it will make them more trustful of you and your offerings. When you discover something new about your audience, let them know through your content, on social media and by your actions.
Treat Them Well
So many times business owners hold sales and special events to attract new clients but what about the clients you already have? Keeping them is far more important than getting a new client, and much less costly too. Do something special for your existing client base to show them that you care about them and value their support. Give them a loyalty discount, maybe a special freebie, or something else that keeps them connected to you and your business in front of mind.
Be Transparent and Honest
One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, itís okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them. People want to do business with those they like and trust. Once you have this connection, they’ll be more likely to return.
People First, Before Numbers
While you do things to help promote your business, itís important to maintain solid ethics and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.
Be Responsive To Customer Needs
Your customers expect to get an answer when they have a problem, and they expect it to be given promptly. Be sure there are many different ways for your customers to contact you and explain approximately how long they can expect to wait for a response. Then the money is in the follow-up and doing as you said you would.
Consider The Best Ways To Communicate
There are many ways to connect with customers and potential clients and all will have their preferred communication style. Be observant as to how valued customers prefer to keep in touch and favour that communication format whether it be via email, text message, phone call or direct message on a social media platform.
Building lasting customer relationships will lead to recurring sales when happy clients decide they’ll stick with you for years – through price increases, trials and tribulations, and more. The Solopreneur Success Blueprint Training includes learning resources and strategies for connecting with and retaining your ideal customer so they’ll become an asset to your business.