Of course you’ve heard the saying, “the money’s in the list” and to a huge extent, it really is true. Unlike fans or followers on social media, opportunities to communicate with your list are not bound by fickle corporations and their engagement policies…. and yes maybe that is a little dig at FaceBook and their ever changing algorithims!
Aside from that, having a means to contact customers and also those who indicate they’d like to hear from you makes good sense. The Direct Marketing Association of America understands just how powerful email marketing is and their research shows that a smart email marketing campaign can deliver as much as $43 for every $1 spent. To take advantage of this powerful marketing tool, list building beginners should practice the following 6 top tips.
To take advantage of the power of email as a marketing tool, you’ll need a list so here are 6 simple tips for list-building success.
1 – Make your opt-in freebie valuable, and worth paying for
In return for an email list, you need to give away something of value – it’s only a fair trade, isn’t it? Make sure that your opt-in offer is something that people would happily pay for, then blow them away by giving it away for free. This will raise your conversions, improve your level of integrity in the eyes of your subscribers, and make your list members anxious to the emails you send.
2 – Use a reliable, “Big Name” email autoresponder service
AWeber, GetResponse, Active Campaign and MailChimp are well-known and respected email autoresponder services. Stick with one of these (or another experienced and popular provider) to make the sign-up process and then management as comfortable for you and your subscribers as possible. These companies are trusted and this means your message is less likely to end up in the spam folder. There are “free” services around, but our advice is to avoid these as they usually pepper your email messages with ads – a sure way to shrink your list instead of growing it.
3 – Have a simple squeeze page
Your landing page, also called a squeeze page, needs to provide traffic with just one of 2 choices – opt into your email list to snap up your awesome freebie… or leave. Try to remove any side columns, headers, footers and everything else on the page that may be a distraction. Your capture page needs to focus solely on capturing that lead!
4 – Don’t ask for too much
Remove all of the unnecessary fields in your opt-in box requirements except the name and email address. This has been proven time and again to increase conversions. The more hoops you ask a potential subscriber to jump through to claim your opt-in offer, the greater the chance that person will leave without joining your list.
5 – Start list building today
The thought of list building may intimidate you and learning how to use your autoresponder service may seem difficult at first. You may even be putting off creating an opt-in freebie to exchange for email addresses with the fear it won’t be perfect. Many seasoned business owners say the number one mistake they made with their online business was not building a list right away. Start today, not tomorrow, so your list building efforts can be rewarded much more quickly.
6 – Don’t start selling right away
Of course you want to start making money from your list, however, your first few emails should all be quality content only, add heaps of value and no sales pitches. It’s a great idea to follow-up your opt-in bribe with a “Thank You” email that surprises your subscribers with another high-quality and free piece of content. Follow that second email up with at least 1 or 2 more problem-solving, solution-producing emails to build rapport and trust with your subscribers. Only then should you start thinking about trying to make a sales pitch.
List building does take time, but without making a start it’ll never happen… right? For advice on your opt-in freebie, or if you have any further questions be sure to join us in the Solopreneur Success Facebook Group where we’re always happy to help!