The world is filled with great ideas and broke business owners with fabulous products but no sales.
The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place.
Make sure to start with these three ideas to get your creative juices flowing!
For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars.
No matter what your niche is, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later).
Not only that, but webinars are a fantastic way for those potential customers to get to know you better. The better they know you, the more likely they are to buy.
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, eBooks, guest articles, and other written content.
For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers.
Of course, there’s another important benefit to content marketing, too: search engine optimization.
Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results and to bring more potential buyers to your website.
Facebook, YouTube, Twitter, Google, and plenty of other sites all offer paid placement. With today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively.
Consider starting with Facebook if your ideal client are on FB, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.
Don’t limit yourself to these three marketing methods though.
There are dozens of others you can try, including affiliate programs, Joint Venture partnerships, automated funnels, direct mail campaigns, and even television advertising.
The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow!
You may also like How to Start up a Startup.
Marketing Your Business to Success
Need some help? Come and join us in the Solopreneur Success Facebook Group for support
Lisa is a Business Educator. If you are like her other clients YOU want to GROW your business! BUT you are a little stuck on how to get past your current roadblocks. Enjoy the Solopreneur Success site and also check out her coaching website https://www.lisapenson.com