If there’s one thing that holds promising Solopreneurs back from launching their business, it’s this: a lack of confidence in their products.
Sure, you think that new course or workshop is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time. You spend on document design, video editing, and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs.
How frustrating would that be?
You don’t have to leave things to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full-blown launch.
This is the simplest way to get a feel for what your market needs and wants. Simply ask them.
Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
- What they’re struggling with
- Their preferred learning method (video, text, audio, etc.)
- What they feel the training is worth (what would they pay)
These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.
Listen to Their Complaints
If you have a community (or are part of one) where your ideal clients abound, pay attention to what they’re asking about the most.
These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.
Study Your Competition
Hopefully you have a list of competitors who have blogs and emails you can read. It would also be good to lurk in their Facebook groups if they have one. These are great ways to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.
Consider buying their paid products as well. Again, you should never copy them, but you can:
- Promote them as an affiliate to your own list
- Create a better, more comprehensive version
- Create a lite, lower-cost version
Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell.
Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers.
The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.
You may also like 3 Proven Ways to Market Your New Business.
In-Demand Products Need the Right Pricing
Once you’ve settled on the right products to offer your list, the next best thing is to price them appropriately. The last thing you want is to put all your time and effort in your products, only for it not to be bought because the pricing is off.If you want to make sure you don’t under or overprice, check out my individual workbook on Profitable Pricing Strategies!
Lisa is a Business Educator. If you are like her other clients YOU want to GROW your business! BUT you are a little stuck on how to get past your current roadblocks. Enjoy the Solopreneur Success site and also check out her coaching website https://www.lisapenson.com