What Is a Business Coach?
If you were an aspiring tennis player or golfer one of the first steps you would take in order to hone your game would be to find and hire a good coach. The purpose of a coach in sports is to help an athlete go beyond his or her basic abilities and succeed through motivation and suggestions. A tennis coach would push an athlete to run an extra few miles, building endurance for long matches. A golf coach would help an athlete refine his drive swing by changing foot placement or club type. A business coach operates much in the same manner.

When starting a new business or trying to grow an established business, pushing yourself beyond your comfort level can be too tough. A business coach will identify what ‘extras’ you need to add and where you need to run those additional laps (be it in marketing or training) and then push you towards doing them. In addition, a business coach will find areas where a change in stance can improve overall performance. This means making realistic suggestions for improvement from an outsider’s perspective, helping you to see the forest for the trees if you will.

Setting SMART Goals

Part of the process of coaching and integral aspect of Solopreneur + Business is goal setting. However, simply identifying a basic goal is not enough. In order to get the most out of your business and your coaching experience, the goals you set must be SMART.

The SMART acronym stands for Specific, Measurable, Attainable, Relevant, & Time-bound. When setting a goal, be it in your business or personal life, you need to have all the elements that make is SMART in order to succeed. Let’s take a look at each element in a bit more detail:

  • Goals should be Specific: In order to achieve a goal, there need to be precise details as to what that goal is and how it is to be achieved. The simplest way to make a goal specific is to ask the 5 ‘W’ Questions regarding it: What would I like to accomplish? Who will be involved? Why is this goal important? Where it takes place? And which requirements must I meet to attain it?
  • Goals should be Measurable: In order to achieve on goal attainment, there needs to be some system of measurement in place that will give you and your coach an idea of its progress. A measurable goal should be able to answer “how” questions such as: How many? Or, how much?
  • Goals should be Attainable: Goal setting is a bit of an exact science. In order to get the most out of a goal, it needs to be reasonably achievable with work. That means the goal can neither be too difficult or too simple.
  • Goals should be Relevant: Individual goals should clearly relate to the overall mission of a person or business. Therefore, relevance is a key. Saying you would like to do 600-star jumps by 5:00 pm is specific, relevant, attainable, and time-bound, but it doesn’t much relate to a business goal unless you are a star jump spokesperson.
  • Goals should be Time-bound: Setting a time limit on the accomplishment of a goal helps to motivate its completion. By setting a date or time for a goal’s attainment it becomes a priority which will help you to focus on your goal despite other daily stresses. This element answers the all-important question: when?

Setting SMART goals is an important element of business coaching and one that will be of primary focus if you choose to consult with a business coach. It is only through the use of clear, articulated goals that progress can be made on a long-term, permanent basis.

Need help? Get in touch with Lisa www.lisapenson.com

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